Swipe right on the perfect
data and identity partner
Navigating the world of data and identity partners
feels like scrolling through a dating app: a sea of
options, but only a select few worth swiping right.
Here’s your guide to finding your perfect match.
The best partners rely on offline data—like names,
addresses, and emails—that rarely change, ensuring
a consistent view of households, individuals, and their
devices over time.
A partner who offers both a digital graph and an
offline graph creates a more complete and reliable
view of consumers across channels, resulting in
more effective targeting and measurement.
Seek a partner with wide-ranging attributes that span
key categories like demo, interests, and purchase
behavior. They should be able to deliver both granular
data scores and broad audience segments.
As privacy laws evolve, you need a partner with a history of privacy
compliance. Strong and transparent privacy policies and participation
in privacy organizations are a good indicator of trustworthiness.
Only a handful of companies can meet these rigorous criteria, and you
should refuse to settle for a partner that is lacking in any of these key
dimensions. Successfully navigating signal loss, privacy compliance,
and seamless omnichannel marketing requires extensive resources,
robust infrastructure, and years of expertise.
So, swipe right and reach out to Experian today. We’ll show you how
we stack up to these criteria.
Your perfect match is out there—don’t settle for anything less.
Data is only as useful as it is actionable. Connectivity
across platforms is essential, so choose a partner with
seamless integrations into the major platforms you rely
on for advertising.
Choose a partner that collaborates with you to solve
challenges, not just to sell or upsell. Long-standing
partnerships are key indicators of reliability.
The real indicators of quality are depth of data, quality of matches,
and how often the graph is refreshed. Including inactive IDs may
inflate scale without reflecting the true addressable audience.
A lifelong partner connects the dots seamlessly, offering
a blend of data and identity that link households to
devices while layering in rich marketing insights.
Look into your partner’s data sources and place a
premium on those with public records or direct to
consumer relationships. Look for clear third-party
indicators for accuracy, like Truthset.
Solutions based on offline identifiers that are user-
provided and consented will be more resistant to
privacy changes. Additionally, look for partners who are
supporting the new wave of addressable IDs.
Identity resolution:
It all starts with a strong foundation
ISO: A well-rounded,
reliable identity partner
The breadth to impress
Privacy savvy: Do they respect boundaries?
Keep your standards high
Seamless connectivity:
Do they play well with others?
Killer customer service:
Are they in it for the long haul?
Match rates are like dating profiles
—don’t be fooled by the number
The total package:
Does your partner really have it all?
Authentic origins: Is their data
genuine or just a catfish
Future-proof charm:
Will they ghost you
when cookies crumble?
©2025 Experian Marketing Services, Inc. All rights reserved.Visit us at experian.com/marketing
This approach helps advertisers
better understand their customers,
reach the right audiences across
channels, and measure impact.
60%
16%