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Consumer View
Consumer View
Get a clearer view of consumers for relevant, privacy-forward marketing
Get started today
Understand consumers
Know your audience beyond surface-level signals with a richer view of who they are, how they live, and what drives their choices.
Enable relevant reach
Build and reach audiences across channels using accurate, connected data that improves addressability and campaign performance.
Activate insights
Apply consumer intelligence to inform targeting, personalization, and measurement across the customer journey.
Meet our Consumer View solutions
Use Experian’s industry-leading data solutions to plan, build, activate, and improve your marketing initiatives.
Data
Fuel your marketing with privacy-forward consumer data with access to 5,000+ behavioral, demographic, geographic, and lifestyle attributes.
Learn more about Data
Activation
Reach your audiences where they are by building, monetizing, and activating addressable audiences across advanced TV, social, and programmatic destinations through 200+ media partners.
Learn more about Activation
Curation
Activate faster and more confidently using packages that give you access to premium audience, inventory and intelligent optimizations reducing friction between insight and execution.
Learn more about Curation
Analytics
Uncover deep insights that
connect consumer behavior and real-world outcomes across your campaigns and markets so you can inform and refine your marketing strategies.
Learn more about Analytics
What Consumer View can do for you
Make informed decisions
Scale campaigns efficiently
Reduce activation friction
See what's working
Make informed decisions
Attributes across 126 million U.S. households and 250 million individuals can inform decisions on where to grow, who to target, and how demand differs by market.
Gain a clearer, privacy-forward view of consumers to sharpen research, segmentation, and planning
Enrich first-party data to fill gaps responsibly and improve decision-making across the funnel
Build more accurate audience and market insights to guide strategy, media, and location planning
Scale campaigns efficiently
Use shared audience definitions to execute campaigns across channels without recreating segments for each platform.
Activate addressable audiences for paid social, programmatic, and TV
Extend campaign reach using our Syndicated and Partner Audiences
Build and onboard your own custom audiences, or work with our expert team to create custom audiences
Reduce activation friction
Remove complexity between planning and execution using pre-built or custom deals that package audience and inventory.
Launch campaigns faster with deal-based audience and inventory packages
Support quick activation in new markets or time-sensitive initiatives
Reduce operational effort while maintaining consistency and control
See what's working
Evaluate how audiences respond to marketing efforts and apply those learnings to future decisions.
Compare audience performance across campaigns, channels, and markets
Identify trends in your audiences or market that inform optimization and planning
Understand how marketing exposure influences consumer behavior and outcomes
Why Experian?
Because we're trusted by brands you love
We've been making an impact in the marketing and advertising industry for years. It’s what we do with data that makes a difference in marketing. Our capabilities make data more useful, and we’re always building our portfolio in the direction of deeper human understanding. Here are just a few brands that we work with.
Connect with us
Consumer View resources
2026 State of advertising report
Experian's Syndicated audience guide
Ask the Expert: Fusion92
Swipe right on the perfect identity partner
2026 State of advertising report
Experian's Syndicated audience guide
Ask the Expert: Fusion92
Swipe right on the perfect identity partner
Data-driven marketing is at the heart of what we do
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