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# Consumer View

Get a clearer view of consumers for relevant, privacy-forward marketing

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## Understand consumers

Know your audience beyond surface-level signals with a richer view of who they are, how they live, and what drives their choices.

## Enable relevant reach

Build and reach audiences across channels using accurate, connected data that improves addressability and campaign performance.

## Activate insights

Apply consumer intelligence to inform targeting, personalization, and measurement across the customer journey.

## Meet our Consumer View solutions

Use Experian’s industry-leading data solutions to plan, build, activate, and improve your marketing initiatives.

### Data

Fuel your marketing with privacy-forward consumer data with access to 5,000+ behavioral, demographic, geographic, and lifestyle attributes.

Learn more about Data

### Activation

Reach your audiences where they are by building, monetizing, and activating addressable audiences across advanced TV, social, and programmatic destinations through 200+ media partners.

Learn more about Activation

### Curation

Activate faster and more confidently using packages that give you access to premium audience, inventory and intelligent optimizations reducing friction between insight and execution.

Learn more about Curation

### Analytics

Uncover deep insights that connect consumer behavior and real-world outcomes across your campaigns and markets so you can inform and refine your marketing strategies.

Learn more about Analytics

## What Consumer View can do for you

Make informed decisions

## Attributes across 126 million U.S. households and 250 million individuals can inform decisions on where to grow, who to target, and how demand differs by market.

- Gain a clearer, privacy-forward view of consumers to sharpen research, segmentation, and planning
- Enrich first-party data to fill gaps responsibly and improve decision-making across the funnel
- Build more accurate audience and market insights to guide strategy, media, and location planning

Scale campaigns efficiently

## Use shared audience definitions to execute campaigns across channels without recreating segments for each platform.

- Activate addressable audiences for paid social, programmatic, and TV
- Extend campaign reach using our Syndicated and Partner Audiences
- Build and onboard your own custom audiences, or work with our expert team to create custom audiences

Reduce activation friction

## Remove complexity between planning and execution using pre-built or custom deals that package audience and inventory.

- Launch campaigns faster with deal-based audience and inventory packages
- Support quick activation in new markets or time-sensitive initiatives
- Reduce operational effort while maintaining consistency and control

See what's working

## Evaluate how audiences respond to marketing efforts and apply those learnings to future decisions.

- Compare audience performance across campaigns, channels, and markets
- Identify trends in your audiences or market that inform optimization and planning
- Understand how marketing exposure influences consumer behavior and outcomes

## Why Experian?

Because we're trusted by brands you love

We've been making an impact in the marketing and advertising industry for years. It’s what we do with data that makes a difference in marketing. Our capabilities make data more useful, and we’re always building our portfolio in the direction of deeper human understanding. Here are just a few brands that we work with.

Connect with us

## Consumer View resources

### 2026 State of advertising report

### Experian's Syndicated audience guide

### Ask the Expert: Fusion92

### Swipe right on the perfect identity partner

### 2026 State of advertising report

### Experian's Syndicated audience guide

### Ask the Expert: Fusion92

### Swipe right on the perfect identity partner

## Data-driven marketing is at the heart of what we do

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