Streaming TV ads: Advertise on shows, movies, live sports | Amazon Ads
Streaming TV ads
Show up alongside the content your customers love
These full-screen, non-skippable video ads appear before, during, or after video content like TV shows, movies, and live entertainment across connected TV, mobile, and desktop. They can appear on Prime Video, Twitch, live sports, Fire TV Channels, and top third-party TV publishers and broadcasters.
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Why should I use streaming TV ads?
Streaming TV ads can reach new customers where they watch their favorite TV shows and movies. Our turnkey solutions can help you deliver your message across exclusive and diverse streaming content, reach scaled audiences wherever they’re streaming, and access our unique first-party behavioral and contextual audiences as part of one comprehensive, easy-to-use
ad tech
suite.
Streaming tv ad placements
Small Business
Enterprise
Small Business
Enterprise
Where can my streaming TV ads appear?
With no minimum spend requirement, streaming TV ads enable advertisers to connect with viewers as they watch with their favorite content across Amazon’s exclusive streaming services, as well as third-party services like Bloomberg or Crackle through Amazon Publisher Direct.
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Prime Video
The ultimate entertainment destination where you can grow your brand’s reach with Prime Video’s engaged audience across premium movies and TV shows like
Jack Ryan
,
The Marvelous Mrs. Maisel
,
The Lord of the Rings: The Rings of Power
,
Creed III
,
Citadel
, and more.
Learn more about Prime Video ads
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Premium third-party publishers
Amazon Publisher Direct (APD) helps extend reach even further across even more great streaming content. Amazon Publisher Direct provides direct access to the largest Streaming TV apps and broadcasters.
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Twitch
Twitch is an interactive livestreaming service where millions of viewers enjoy content ranging from gaming, entertainment, sports, music, and more.
Learn more about Twitch
Where can my streaming TV ads appear?
Grow your brand’s reach by using streaming TV and showing up in streaming content like exclusive originals on Prime Video, live sports including
Thursday Night Football
, livestreamed entertainment on Twitch, Fire TV Channels, and top TV and network broadcaster apps. Supply availability differs by locale.
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Prime Video
The ultimate entertainment destination where you can grow your brand’s reach with Prime Video’s engaged audience across premium movies and TV shows like
Jack Ryan
,
The Marvelous Mrs. Maisel
,
The Lord of the Rings: The Rings of Power
,
Creed III
,
Citadel
, and more.
Learn more about Prime Video ads
Flip to learn more
Twitch
Twitch is an interactive livestreaming service where millions of viewers enjoy content ranging from gaming, entertainment, sports, music, and more.
Learn more about Twitch
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Fire TV Channels
Fire TV Channels gives customers access to over 900 channels across 30+ categories including news, sports, entertainment, gaming, cooking, lifestyle, music videos and more.
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Premium third-party publishers
Amazon Publisher Direct (APD) helps extend reach even further across even more great streaming content. Amazon Publisher Direct provides direct access to the largest Streaming TV apps and broadcasters.
Make a selection
Small Business
Enterprise
Extend your reach
with Fire TV Feature Rotator
Help drive incremental reach when pairing with streaming TV ads
With more than 200 million devices sold worldwide, Fire TV is the entry point to a world of entertainment. Feature Rotator, the most prominent placement on the Fire TV home screen, engages viewers the moment they power up their device. This highly visible placement enables advertisers to connect with viewers through a full-screen, autoplay video before they start streaming.
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benefits
Benefits of streaming TV ads
Achieve full-funnel advertising at scale with streaming TV ads.
200M+
monthly ad-supported reach of Amazon streaming TV in the U.S.
1
80%
of ad-exposed streaming TV viewers browse on Amazon.
2
77%
of ad-exposed streaming TV viewers purchase on Amazon.
3
Comprehensive ad tech solutions
When you run streaming TV ads, you gain access to a comprehensive suite of turnkey ad tech solutions. Reach customers using 20K+ first-party audiences based on real-time shopping and streaming signals. Amazon Ads tools make it simple to plan, activate, and measure your campaigns.
Exclusive content
With streaming TV ads, your brand can show up in an expansive collection of premium TV shows, movies, live entertainment, and exclusive original content across a variety of services that viewers love.
Drive even
deeper engagement
with interactivity
Interactivity is available for streaming TV ads, making it easier than ever for engaged audiences to browse and shop your brand with a click of their remote or a scan of their mobile phone, while they stream their favorite content.
Learn more about interactive ads.
+30%
uplift in brand awareness for interactive video formats compared to non-interactive control group.
4
+36%
more orders for streaming TV ads with interactivity compared to streaming TV ads without interactivity.
5
Small Business
Enterprise
Small Business
Enterprise
How do I create a streaming TV ads campaign?
Register
1
Register for sponsored ads.
2
Sign in to your account, click “Create campaign,” and choose “Streaming TV.”
3
Give your campaign a name, enter campaign dates, and add your daily budget.
4
Specify your ad group.
5
Choose your video and landing page.
6
Specify your bids and targets (audiences and location).
7
Submit your ad for review. It will be reviewed within 72 hours.
How do I create a streaming TV ads campaign?
Register
1
Create an Amazon DSP account.
2
Sign in to your account, click “Create campaign,” and choose “Create a video campaign.”
3
Choose where you want your ad to run.
4
Select targeting parameters, including Amazon audiences and custom audiences.
5
Choose your
KPIs
and optimization strategy.
6
Add your creative assets or leverage Amazon’s creative builder.
7
Start bidding immediately.
Make a selection
Small Business
Enterprise
No video? No problem
Whether you have existing assets or are starting from scratch, Amazon's video creative
production and editing services
can help you produce compliant and inspiring videos across all formats. Get your video as added value with qualifying campaigns or as affordable, fee-based services.
Get in touch
CASE STUDIES
Streaming TV ads case studies
Case studies
How Fellow drove efficiency and new-to-brand with streaming TV
Learn how Fellow drove efficiency, incremental reach, and new-to-brand by adding streaming TV, including FAST, to their video strategy.
Learn more
AMAZON ADS ACADEMY
Streaming TV ads courses
Certification
Amazon video ads certification
This certification validates an individual's proficiency in Amazon video ads offerings, including streaming TV ads. Enroll in our certification to showcase your knowledge and learn how to fine tune your strategy.
Start learning
Beginner
RESOURCES
Streaming TV ads resources
News
Amazon Ads named a Leader in IDC’s Worldwide CTV MarketScape
Learn more about how Amazon Ads was named a Leader in the IDC MarketScape: Worldwide Connected TV Ad Platform 2025 Vendor Assessment.
Guides
What is connected TV? How CTV advertising works
Connected TV (CTV) advertising refers to ads shown on devices such as smart TVs or mobile phones that allow brands to reach streaming audiences.
Ad specs and policies
Streaming TV & Prime Video ad specs
Visit our ad specs page to view technical specifications and creative requirements for streaming TV ads.
Frequently asked
questions, answered
Who can use streaming TV ads?
Streaming TV is available to sellers enrolled in the Amazon Brand Registry, vendors (including book vendors and publishers), agencies and technology providers, and brands in the U.S., whether or not they sell on the Amazon store, with no minimum spend requirement.
Streaming TV ads through Amazon DSP is available for brands, vendors, sellers, and agencies. Businesses can buy video ads whether or not they sell products on Amazon. Please note, supply sources vary by locale.
Check the
Prime Video ads page
for locale availability for Prime Video ads.
For a full list of permitted and prohibited categories, review our
guidelines and acceptance policies.
Streaming TV ads
North America
CA
MX
US
South America
BR
Europe
BE
DE
ES
FR
IE
IT
NL
PL
SE
TR
UK
Middle East
EG
KSA
UAE
Asia Pacific
AU
CN
IN
JP
SG
What are the streaming TV ad specification requirements?
Streaming TV ads need to comply with our
general creative guidelines.
Additionally, streaming TV ads need to meet the
creative spec requirements for streaming TV.
What happened to Sponsored TV?
Sponsored TV is now a part of Amazon’s wider streaming TV ads offering. Advertisers can continue to access Sponsored TV within the Ads Console under "Video, Audio and Display ads" under the name “Streaming TV.”
How much do streaming TV ads cost?
Streaming TV ads through sponsored ads are billed on a
CPM (cost per thousand impression)
basis with no minimum budget required.
Streaming TV ads through Amazon DSP are available in both
managed-service
and
self-service
packages. Self-service packages have a $10K recommended campaign minimum, and managed-service packages have a $50K campaign minimum.
What is OTT?
Over-the-top (OTT) video content
, which is sometimes also called streaming TV, represents any content that is delivered directly to viewers via a streaming video service over the internet, bypassing the traditional cable set box, and typically viewed on a TV.
What is connected TV?
Connected TV (CTV)
, is a device that can connect to a TV or smart TV, and is used to deliver streaming video content. CTVs include gaming consoles, smart TVs, or digital media players. Essentially, CTV is the device that enables you to connect to the internet to access video content.
What is linear TV?
Linear TV is TV that is programmed and watched as scheduled through a satellite or cable network. It is not streamed to a specific user on demand.
What is streaming TV?
Streaming TV, which is sometimes called OTT, represents any content that is delivered directly to viewers via a streaming video service over the internet, bypassing the traditional cable set box, and typically viewed on a TV.
Sources
1
Amazon internal, US, 1/5/26-2/3/26. Unduplicated monthly audience reach across Prime Video, Twitch, Fire TV Channels, Amazon Publisher Direct, and third-party exchanges
2-3
Amazon internal data, US, Oct 1, 2023 - Mar 31, 2024.
4
Kantar Interactive Ads context lab study, US, Mar 7-23, 2024.
5
Amazon internal data, US, Dec 13-Jan 17, 2024.